Cross-functional leader & builder across agency, SaaS, startup & consulting. Known for bridging creative vision with commercial success for global conglomerates & D2C brands. Specializes in using marketing science to deliver across brand, consumer & creator strategy. Brings strategic conviction to define the brief & commercial instinct to defend it.
Engaged by 8+ brands across tech, entertainment, film, hospitality & D2C for targeted challenges in launch, research & positioning.
Partnered with giants like Amazon Pay on engagement strategies to drive penetration, and startups like Flaunt on behavioural research to shape product development.
Acted as a fractional lead for companies like Gush Beauty & After Dark to shape identity & positioning.
Currently developing the social launch strategy for director Dibakar Banerjee's upcoming animated feature.
Owned commercial & strategic targets across the client lifecycle, leading teams from pitch to retention, serving as the lead voice across all touchpoints.
Shaped early-stage D2C brands including Oriflame, Rage Coffee & Mivi, developing foundational playbooks for identity, launch, channel & content.
Collaborated with the founders to build the agency's operational infrastructure, establishing workflows, briefing frameworks, reporting systems & internal/external communication protocols.
Pitched, negotiated & closed deals with brands including YouTube, Netflix, Amazon, IPL, Flipkart & Snapchat for creators like Elvish Yadav, Harsh Beniwal & Amit Bhadana to grow their combined $10M portfolio.
Handled consumer research & usability studies to map user needs, journeys & interaction models that identified business opportunities & informed product direction.
Maintained 90%+ NRR & 14% churn for a roster including Tossin Pizza, Burger King Indonesia & NYC Pie, by increasing user stickiness & reversing client sentiment.